The study’s aim was to determine how consumers relate to specific factors that affect the
way in which fruit is marketed in supermarkets. This might have an influence on effective
commercialization of new intellectual property in the global avocado industry.
Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/6137 |
Date | 20 August 2012 |
Creators | Bekker, Theo Frederik |
Source Sets | South African National ETD Portal |
Detected Language | English |
Type | Thesis |
Relation | 2011 MBL 3 Research Report; |
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