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Analýza kupního chování turistů v Českém Krumlově / Analysis of purchasing behaviour of tourists in Český Krumlov

The purpose of this diploma thesis is to analyze the process of purchasing decisions of tourist{\crq}s visiting the region of Český Krumlov and based on their preferences, to suggest suitable measures for the retail unit Renata, which I´ve done a research about in the second part of this thesis. Collection of primary data is done by using a questionnaire survey, which is divided into two parts. The first part of the research analyzes the purchasing behavior of a sample of tourist{\crq}s visiting Český Krumlov. The second part of the research analyzes the purchasing behavior of a sample of customers of the retail unit Renata in the Český Krumlov.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:50613
Date January 2010
CreatorsTALÍŘOVÁ, Stanislava
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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