Chan, Ka Yan Elisa. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2009. / Includes bibliographical references (leaves 99-106). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.ii / ABSTRACT (CHINESE) --- p.iv / ACKNOWLEDGEMENTS --- p.vi / TABLE OF CONTENTS --- p.viii / LIST OF TABLES --- p.xi / LIST OF FIGURES --- p.xii / LIST OF APPENDICE --- p.xii / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Overview of Research Objectives --- p.2 / Chapter 1.3 --- Outline of the Current Study --- p.2 / Chapter CHAPTER TWO --- LITERATURE REVIEW --- p.4 / Chapter 2.1 --- Defining “Experience´ح in Consumption --- p.4 / Chapter 2.2 --- Experience-rich Consumption --- p.7 / Chapter 2.3 --- Consumer Value --- p.8 / Chapter 2.4 --- Models and Scales of Consumer Value --- p.11 / Chapter 2.4.1 --- Typology of Consumer Value by Holbrook (1999) --- p.11 / Chapter 2.4.2 --- The Theory of Consumption Value --- p.12 / Chapter 2.4.3 --- Consumer Perceived Value --- p.16 / Chapter 2.4.4 --- Experiential Value Scale (EVS) --- p.17 / Chapter 2.5 --- Summary of Literature Review --- p.19 / Chapter CHAPTER THREE --- OBJECTIVES OF THE CURRENT STUDY --- p.22 / Chapter 3.1 --- First Objective of this Research --- p.22 / Chapter 3.2 --- Second Objective of this Research --- p.22 / Chapter 3.3 --- Third Objective of this Research --- p.23 / Chapter CHAPTER FOUR --- CONCEPTUALIZATION OF EXPERIENTIAL VALUE --- p.25 / Chapter 4.1 --- Exploring the Components of Experience --- p.25 / Chapter 4.1.1 --- Psychology Literature: Everyday Life Experience --- p.25 / Chapter 4.1.2 --- Stimulus-Organism-Response Framework --- p.26 / Chapter 4.2 --- Dimensionality of Experiential Value --- p.27 / Chapter 4.2.1 --- Emotional Value --- p.28 / Chapter 4.2.2 --- Intellectual Value --- p.30 / Chapter 4.3 --- Dimensional Relation Between Emotional and Intellectual Value --- p.33 / Chapter CHAPTER FIVE --- DEVELOPING THE EXPERIENTIAL VALUE SCALE --- p.35 / Chapter 5.1 --- Study 1: Item Generation and Selection --- p.35 / Chapter 5.1.1 --- Literature Review --- p.35 / Chapter 5.1.2 --- Focus Group --- p.37 / Chapter 5.2 --- Study 2: Item Reduction and Dimensionality of the Scale --- p.38 / Chapter 5.2.1 --- Scale Purification with Exploratory Factor Analysis --- p.39 / Chapter 5.2.2 --- Initial Confirmatory Factor Analysis --- p.42 / Chapter 5.2.3 --- Scale Reliability and Validity --- p.42 / Chapter 5.3 --- Study 3: Convergent and Discriminant Validity Analysis --- p.43 / Chapter 5.3.1 --- Method --- p.43 / Chapter 5.3.2 --- Results --- p.44 / Chapter CHAPTER SIX --- CONCEPTUAL MODEL TESTING --- p.50 / Chapter 6.1 --- Study 4: The Antecedents and Consequents of Experiential Value --- p.51 / Chapter 6.1.1 --- Subjective Well-Being --- p.52 / Chapter 6.1.2 --- Method --- p.53 / Chapter 6.1.2.1 --- Dependent Measures --- p.54 / Chapter 6.1.3 --- Results and Discussion --- p.54 / Chapter 6.1.3.1 --- Discriminant Validity of Constructs --- p.54 / Chapter 6.1.3.2 --- Overall Model Results --- p.55 / Chapter 6.1.3.3 --- Equivalence Across Religious Group --- p.56 / Chapter 6.2 --- Study 5: Using Experiential Value to Predict Consumer Behavior and the Moderating Effect of Experience Context --- p.57 / Chapter 6.2.1 --- "Experiential Values, Consumer Trust, and Loyalty" --- p.57 / Chapter 6.2.2 --- The Moderating Effect of Shopping Context --- p.59 / Chapter 6.2.3 --- Method --- p.61 / Chapter 6.2.3.1 --- Dependent Measures --- p.61 / Chapter 6.2.4 --- Results and Discussion --- p.62 / Chapter 6.2.4.1 --- Discriminant Validity of Constructs --- p.62 / Chapter 6.2.4.2 --- Overall Model Results --- p.63 / Chapter 6.2.4.3 --- Moderation Model Results --- p.63 / Chapter CHAPTER SEVEN --- GENERAL DISCUSSION AND MANAGERIAL IMPLICATION --- p.65 / Chapter 7.1 --- Theoretical Contribution --- p.66 / Chapter 7.2 --- Managerial Implication --- p.68 / Chapter 7.3 --- Limitations and Future Research --- p.71 / REFERENCES --- p.99
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_326771 |
| Date | January 2009 |
| Contributors | Chan, Ka Yan Elisa., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, xii, 106 leaves : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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