The goal of diploma thesis entitled: "The perception of private labels by Czech and Slovak consumers" was to do own marketing survey, aimed on perception of assortment marked as "organic" by consumer, and as well on organic food assortment under the private labels of retail chains acting in the Czech and the Slovak Republic. Based on survey results and market analysis to assess the current status and trends on the market with organic products and also bring conclusions and recommendations concerned the strategies for further action in "ORGANIC" domain.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72027 |
| Date | January 2010 |
| Creators | Nemčíková, Alica |
| Contributors | Hesková, Marie, Šalamoun, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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