An examination of how buyers subjectively perceive and evaluate product bundles /

Description

Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 1990. / Vita. Abstract. Includes bibliographical references (leaves 334-343). Also available via the Internet.

Links & Downloads

1. http://scholar.lib.vt.edu/theses/available/etd-02052007-081234/

Tags

Consumer behavior. Packaging Pricing.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/23588937
Date	January 1990
Creators	Yadav, Manjit S.,
Source Sets	OCLC
Language	English
Detected Language	English
Source	This resource online