Lin, Lei. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2010. / Includes bibliographical references (p. 69-73). / Abstracts in English and Chinese. / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.1 --- BACKGROUND --- p.1 / Chapter 1.2 --- RESEARCH OBJECTIVE --- p.3 / Chapter 1.3 --- OUTLINE OF THIS STUDY --- p.4 / Chapter CHAPTER TWO --- LITERATURE REVIEW --- p.5 / Chapter 2.1 --- ASYMMETRlC COMPETITION --- p.5 / Chapter 2.1.1 --- Previous Explanations --- p.5 / Chapter 2.2 --- CONSUMER SUSPICION OF ULTERIOR MOTIVE --- p.10 / Chapter 2.2.1 --- Definition of Consumer Suspicion --- p.10 / Chapter 2.2.2 --- Characteristic of Consumer Suspicion of Ulterior Motives --- p.12 / Chapter 2.2.3 --- Consumer Suspicion of Ulterior Motives in Consumer Research --- p.12 / Chapter 2.3 --- ATTRIBUTION --- p.16 / Chapter CHAPTER THREE --- PROPOSITION DEVELOPMENT --- p.20 / Chapter CHAPTER FOUR --- STUDY ONE --- p.25 / Chapter 4.1 --- OBJECTIVES --- p.25 / Chapter 4.2 --- METHOD --- p.25 / Chapter 4.2.1 --- "Participants, Design and Stimuli" --- p.25 / Chapter 4.2.2 --- Procedure --- p.27 / Chapter 4.3 --- RESULTS --- p.28 / Chapter 4.3.1 --- Manipulation Check --- p.28 / Chapter 4.3.2 --- Dependent Variable --- p.28 / Chapter 4.4 --- DISCUSSION --- p.32 / Chapter CHAPTER FIVE --- STUDY TWO --- p.34 / Chapter 5.1 --- OBJECTIVES --- p.34 / Chapter 5.2 --- METHOD --- p.34 / Chapter 5.2.1 --- "Participants, Design and Stimuli" --- p.34 / Chapter 5.2.2 --- Procedure --- p.36 / Chapter 5.2.3 --- Measures --- p.37 / Chapter 5.3 --- ANALYSIS AND RESULTS --- p.40 / Chapter 5.3.1 --- Manipulation Check --- p.40 / Chapter 5.3.2 --- Dependent Variable --- p.42 / Chapter 5.3.3 --- Attribution Inference --- p.44 / Chapter 5.3.4 --- Mediating Effects of Attribution Inferences --- p.47 / Chapter 5.4 --- DISCUSSION --- p.49 / Chapter CHAPTER SIX --- STUDY THREE --- p.53 / Chapter 6.1 --- OBJECTIVES --- p.53 / Chapter 6.2 --- METHOD --- p.53 / Chapter 6.2.1 --- "Participants, Design and Manipulation" --- p.53 / Chapter 6.2.2 --- Attribution Measures --- p.55 / Chapter 6.3 --- ANALYSIS AND RESULTS --- p.57 / Chapter 6.3.1 --- Manipulation Check --- p.57 / Chapter 6.3.2 --- Dependent Variable --- p.57 / Chapter 6.3.3 --- Attribution Inference --- p.58 / Chapter 6.3.4 --- Mediating Effects of Product Attribution --- p.59 / Chapter 6.4 --- DISCUSSION --- p.61 / Chapter CHAPTER SEVEN --- CONCLUSIONS --- p.64 / Chapter 7.1 --- SUMMARY OF TI-IE Findings --- p.64 / Chapter 7.2 --- THEORETICAL AND PRACTICAL IMPLICATIONS --- p.65 / Chapter 7.2.1 --- Theoretical Contributions --- p.65 / Chapter 7.2.2 --- Practical Implications --- p.66 / Chapter 7.3 --- LIMITATIONS AND FUTURE RESEARCH --- p.67 / BIBLIOGRAPHY --- p.69
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_326990 |
| Date | January 2010 |
| Contributors | Lin, Lei., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 73 p. : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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