Biases in product evaluation: an anatomy of country of origin effects.

Description

Wai-kwan Li. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 31-38. / Abstract --- p.vii / Introduction --- p.1 / Boundary of Country of Origin Effects --- p.2 / Involvement level for making buying decisions --- p.2 / Information amount --- p.4 / Interaction effect of involvement level and information amount --- p.5 / Cognitive Processes of Stereotypic Evaluation --- p.7 / Cognitive elaboration hypothesis --- p.7 / Encoding hypothesis --- p.9 / Polarization hypothesis --- p.10 / Attribute hypothesis --- p.10 / Summary representation hypothesis --- p.12 / Method --- p.14 / Design --- p.14 / Subjects --- p.14 / Stimulus Material --- p.14 / Product --- p.14 / Selection of Countries --- p.14 / Attribute Information --- p.15 / Procedure --- p.16 / Manipulation of independent variables --- p.17 / Dependent measures --- p.17 / Demographic variables --- p.18 / Results --- p.18 / Manipulation checks --- p.18 / Boundary of Country of Origin Effect on Product Evaluation --- p.19 / Psychological Mechanisms for the Country of Origin Effect --- p.20 / Free recall of product information --- p.20 / Encoding hypothesis --- p.21 / Cognitive elaboration hypothesis --- p.21 / Polarization hypothesis --- p.22 / Attribute hypothesis --- p.22 / Summary representation hypothesis --- p.23 / Attribute hypothesis as the cause of stereotypic evaluation --- p.24 / Discussion --- p.24 / Boundary Conditions of Country of Origin Effects --- p.24 / Cognitive Processes of Country of Origin Effects --- p.25 / Marketing Implications --- p.29 / Product image building --- p.29 / Product packaging --- p.30 / References --- p.31 / Footnotes --- p.39

Links & Downloads

1. cuhk:318641
2. http://library.cuhk.edu.hk/record=b5886550
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318641

Tags

Quality of products

Consumers--Attitudes

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318641
Date	January 1990
Contributors	Li, Wai-kwan., Chinese University of Hong Kong Graduate School. Division of Psychology.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, vii, 59 leaves ; 30 cm.
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)