What is wrong with Motorola?

Description

<p>Date: 2008‐05‐26</p><p>Program: International Marketing Course: Master Thesis</p><p>Authors: Qian Chen & Lanjunzi Chen</p><p>Title: What is wrong with Motorola?</p><p>Problem: What are the shortcomings of its mobile phones of Motorola from</p><p>consumers’ perspectives in Chinese market?</p><p>Purpose: This study aims to find out different factors of Motorola’s mobile phone</p><p>which may hamper consumers’ interest and possibility of purchasing when Motorola</p><p>experience the declining sales of mobile phone in Chinese market.</p><p>Method: The researchers apply marketing mix to investigate the shortcoming of</p><p>Motorola’s handset to achieve the research purpose. The researchers choose</p><p>questionnaires and interviews to collect information from consumers in order to</p><p>gather information for this research.</p><p>Target Group: This paper might be useful for Motorola Company to find their</p><p>problems and some companies also produce cellphone avoid coming out similar</p><p>problems.</p><p>Conclusions: Based on our research Motorola’s handsets certainly have many</p><p>shortcomings in marketing mix that is product, price, place and promotion from</p><p>consumers’ point view</p><p>Recommendations: There are a lot of aspects for Motorola to improve from product,</p><p>price, place and promotion in the long run in order to recover its reputation in</p><p>consumers’ mind.</p><p>Key Words: Motorola handset, consumers’ point of view, shortcomings, China,</p><p>product, price, place, promotion</p>

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4262

Tags

Motorola handset

consumers’ point of view

shortcomings

China

Business studies

Företagsekonomi

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA/oai:DiVA.org:mdh-4262
Date	January 2008
Creators	Chen, Qian, Chen, Lanjunzi
Publisher	Mälardalen University, School of Sustainable Development of Society and Technology, Mälardalen University, School of Sustainable Development of Society and Technology, Akademin för hållbar samhälls- och teknikutveckling
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, text
Relation	Mälardalen University Press Dissertations, 1651-4238 ;