Consumer information processing for brand decisions; an experimental examination of Cox's sorting rule model for selecting brand decision attributes,

Description

Thesis (Ph. D.)--University of Wisconsin--Madison, 1973. / Vita. Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

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1. http://catalog.hathitrust.org/api/volumes/oclc/47801412.html

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/608957601
Date	January 1900
Creators	Scharbach, Steven Everett,
Source Sets	OCLC
Language	English
Detected Language	English