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Nové trendy prodeje v oblasti rychloobrátkového zboží (využití operativního CRM) / New trends in sales in FMCG (usage of operational CRM)

The diploma thesis deals with three aspects of operational part of CRM -- sales force automation, telephone sales (contact centers) and e-business. The thesis studies the influence of these three aspects on the firm's productivity. The diploma thesis links to the company Plzensky Prazdroj a.s., which provided the data. Practical contribution of the thesis is an evaluation of current business model of Plzensky Prazdroj and a proposal of a new e-business strategy for this company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:196528
Date January 2013
CreatorsVondrová, Kateřina
ContributorsCimler, Petr, Hommerová, Dita
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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