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Body image: Marketingovy vyznam vnimania zenskej postavy / Body image: The Importance of Woman`s Body Perception in Marketing

The aim of this thesis is to map the perception of female body in our society and demonstrate the impact of marketing on the ideal of woman beauty. The work is divided into three major parts. The first part, which is theoretical, provides a basis for subsequent research and familiarizes the reader with the issue of body image. The second part is devoted to content analysis of women's web magazines that offer an interesting area for marketing communication. The third part contents an analysis of questionnaire survey from Czech and Slovak respondents. The specific conclusions and recommendations to the marketing are drawn at the end of the Master's Thesis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76552
Date January 2009
CreatorsNosková, Jana
ContributorsKoudelka, Jan, Zamazalová, Marcela
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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