No / Digital content is increasingly pervasive. Communication technologies enable the creation and
dissemination of content on a transnational basis. However, the relationship between communication
technology and society is complex and is impacted both by the requirements of the communicator and
also cultural and social norms associated with the context of the user. How does digital technology
influence media communication? How far does media communication transcend technology? The
boundaries between the various forms of formal communication and social communication are blurring
and the user is no longer just a consumer or someone who interacts with information; they are also a
creator of new information. Companies with commercial interests in these areas are seeking to exploit
new forms of communication without alienating the user.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/7081 |
| Date | January 2013 |
| Creators | Earnshaw, Rae A., Robison, David J., Palmer, Ian J., Excell, Peter S. |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Conference paper, No full-text available in the repository |
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