The purpose of this master thesis is to compare the company ContiTrade Services s.r.o. with its competitors between the years 2011 and 2014 by creating a ranking of selected tyre services. This thesis is divided into a practical section and a theoretical section. In the theoretical section are shown basic terms related to the intercompany comparison, the principles of the strategic tool Balanced Scorecard, the chosen indicators for the ranking and the methods of creating a rank within the intercompany comparison. In the practical section a spread (ROE - re), ROE, ROA, ROS, a turnover, a net profit, the amount of subsidiaries, the amount of services, an increase of tangible assets and labour costs are the basis for creating a ranking. These indicators are divided into four section according to the strategic tool Balanced Scorecard. There has been also created a complex ranking between the years 2011 and 2014 based on the above listed indicators.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359765 |
| Date | January 2017 |
| Creators | Zámorská, Kristýna |
| Contributors | Neumaierová, Inka, Hájek, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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