The problem with which this investigation is concerned is that of determining whether or not the history of cigarette advertising in broadcasting developed a pattern from which a model could be abstracted and applied to other product advertisements deemed "controversial" in broadcasting. The history of broadcast cigarette advertising is analyzed in an attempt to abstract a model, The .assumption is made that this model could be capable of predicting future regulation or elimination of broadcast advertising of controversial products.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc131625 |
| Date | 05 1900 |
| Creators | Woodby, Kathleen Ruth |
| Contributors | Smith, F. Leslie, Westmoreland, Reg, 1926-2021 |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | 3, vi, 194 leaves, Text |
| Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Woodby, Kathleen Ruth |
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