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The industry relocation and management strategy of Taiwan's bicycle and its parts

Abstract
After the industry of Taiwan's bicycle and its parts were brought to the top in 1980, due to the change of economic environment of Taiwan, the proprietors of bicycle and its parts that belong to the conventional industries face the predicament of wages upsurge, the invariable of human resource and lands. The industry of Taiwan's bicycle and its parts has been played the role of manufacturing division supply chain of the system of global industry division and faced the conflicts of liberalization, globalization and low price for a long time. In order to operate in the situation of global industry division and its congregation plus the channel of marketing was controlled by others, how to get the cheaper human resource and lands to lower the producing cost to satisfy the marketing runners about the managed trend of low price. In early 1990, part of manufacturers started to have industrial relocation in Mainland China and sustained their business life by thinking the reason of economic open of Mainland China, cheap human resource and lands.
Under the management of people who are from Taiwan and other countries and the advantage of lands for 10 years, the industry of Taiwan's bicycle and its parts still play an important role in global supply chain. With good economic situation of China after year 2000, its conventional industries extended rapidly, because of the competitive advantage of it, this advantage was used on the role of global manufacturing division and became a base of operations of global conventional industries. The strategy of Taiwan's bicycle and its parts that used cheap manpower, land resource as a step of global export was successful in early period, but it faces the cruel managed situation of foreign companies expends its business, overproduced and some conventional industries of China grow up and seize this big global market now. The industry of Taiwan's bicycle and its parts is part of medium-sized enterprises mostly. In this thesis, we found that this industry of medium-sized enterprises was the main managed factor or growing up in international division in early period, and it could enter China's market fast and keep the benefit and life of enterprises management safe then expended the situation of it continually.
In this thesis, we found that the main points of industry of Taiwan's bicycle and its parts in the strategy of international division are, first, Mainland China was the main foothold for foreign companies to go and expended their business. Second, foreign companies all got together in Shenzhen area which was near Hong Kong in early period and used the step of position of Hong Kong as a free port of delivering and supplying this convention to the whole world. Third, after the management became stable in late 1990, the foreign company owners moved their business to Shanghai area, which was the core place of the industry of China's bicycle and competed for this global market with conventional industries of China. Fourth, most business runners started to occupy the inland market of China after everything got steady. The last point was though all the business areas were still controlled by Taiwan, the manufacturing had a recession gradually or even stopped producing totally.
What's the next step of industry of Taiwan's bicycle and its parts after it gets its manufacturing base of operations? As for the industrial situation of the whole world, goods price is still low, but the capital of manufacturing tends to get high. Managed environment has been successful for 10 years from now because of the open strategy of Mainland China and makes the competition harder and harder. Businessmen of Taiwan should think about how to become better in the aspect of creating new stuffs and knowledge management to enlarge the competitive difference between Taiwan and China and still keeps the competitive core. Mainland China is a place where full of people, if we want to use the operating way of Taiwan's bicycle and its parts by medium-sized enterprises, only management is not strong enough to cover the whole market in China. Only using strategy of congregation and alliance can have an efficient overall arrangement in Mainland China and selecting strategy of diversity marketing to different markets. The conventional industry of Taiwan under the baptism of global division leads to agile managed way or our convention still has to face the managed predicament of loosing superiority one day if the purpose of industrial relocation is just getting low human resource and land cost.

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0708102-144019
Date08 July 2002
CreatorsWang, Kin-An
ContributorsDavid S.Shyu, Chang-yung Liu, Jason H. Huang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708102-144019
Rightsunrestricted, Copyright information available at source archive

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