Traditionally, customers of the airline and travel agent service industries only interacted with the agents at the travel office. The internet travel services have taken off rapidly. This industry is becoming very large for the suppliers, employees, sales and final users and this is going to be the main method for travel services.
Corporate partners working together can cover the production disadvantages. My travel and airline research focuses on the co-opetition relationship. Airline websites and travel websites working together can develop a strength in online transactions. Developing a strategy together results in a huge economic effect.
My research methods use my travel service company, Comfort Travel Services (Cola Tours), as an example. I spoke to a variety of Taiwanese airline managers to find out how we can work together. Through analysis we can plan production and plan sales and hope to make a bright future.
The conclusions from my research are as follows:
1.Airlines rely on travel agencies for more than 90% of its business. This is a big example of corporate partners working together.
2.Travel services should diversify its internet services to more easily satisfy the customers¡¦ needs.
3.Travel agent websites serve the purpose of promoting and strengthening the skills of the agents which increases the volume of business
4.Electronic commerce relationships can be used for prosperous growth.
5.Airlines B2B can help travel agents in smoothing the flow of travel business and business standardization.
6.Direct flights to China bring a new business opportunity and further co-opetition relationships should be explored.
7.Market changes, combined with useful and positive planning, personal development and positive cycles achieve resource sharing and creates bilateral development of each brand.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0711108-205329 |
| Date | 11 July 2008 |
| Creators | Lo, Hsueh-yun |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711108-205329 |
| Rights | not_available, Copyright information available at source archive |
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