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Aplikace metod internetového marketingu a jejich vliv na návštěvnost webu HradecŽije.cz / Application of Methods of Internet Marketing and their Impact on Site Traffic HradecŽije.cz

The main purpose of this master's thesis is the application of selected methods of internet marketing, checking their effectiveness and controlling their impact to visit rate of regional website. Due to the limited budget my work is mainly focused on inexpensive ways of applications of internet marketing. In the theoretical part I firstly demonstrate the techniques that I deal with. In the practical part I introduce the initial situation of the regional website, including the specifics of its visit rate. After the describing and application of marketing changes, I analyze the same metrics one year later to detect differences and development of website. In the conclusion I offer the concrete recommendations for managers of regional website.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193587
Date January 2013
CreatorsKrásný, Daniel
ContributorsNovák, Michal, Kincl, Tomáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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