ABSTRACT
This report is a study into the corporate sponsorship of art as is evident in South Africa today.
Starting with a history of patronage in the West, it leads to South Africa and the role currently
being played by South African companies in the art world. Through an examination of South
African patronage by the government and direct interviews with individuals involved in
government and corporate sponsorship of the arts, this report endeavours to show how and
why organisations such as Absa Bank and Hollard Insurance have chosen to involve
themselves in the art world. I will then follow on to discuss the effect that this corporate
sponsorship has on the value of art – financially, socially and culturally. The end result will
be study on the relationship that exists between the benefactor and the beneficiary of
corporate sponsorship in South Africa and the resulting impact this has on the perceived
value of art.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:wits/oai:wiredspace.wits.ac.za:10539/7639 |
| Date | 08 March 2010 |
| Creators | Verschoor, Jenni |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | application/pdf |
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