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Podniková kultura a její význam v multikulturním globálním prostředí / Corporate culture and its importance in multicultural global environment

The doctoral thesis deals with the topic of specification and comparison of cultural dimensions of companies from different places of global community. Main focus is to answer a question, how the corporate culture and its cultural dimensions influence a shift of a company towards a knowledge-based economy. The identification of cultural dimensions was realized through the quantitative research VSM 94 in two German parent companies and their subsidiaries from the Czech Republic, India, Japan and USA. In case of one Czech subsidiary the research was extended with the qualitative research TCSD. Subsequently the identified cultural dimensions were compared with the desirable cultural dimensions of knowledge-based company. The results show that only cultural dimensions of low power distance and feminity correspond to the knowledge-based economy, long-term orientation is in the transition phase. The longest way to the knowledge-based economy was revealed by collectivism and uncertainty acceptance. Here can be found the greatest potential for corporate culture forming and human resources management. Based on the analysis of cultural dimensions, shared values, strength of corporate culture, cultural influence of parent company and impact of national culture were expressed proposals to shift the examined companies to the ideal state - knowledge-based company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:178095
Date January 2014
CreatorsPOUCHOVÁ, Lenka
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/doctoralThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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