Diploma thesis, with the help of available literature and facts we attempt to analyze the approach to the issue of monopoly providers and their engagement in public relations within the water service industry. Customers of monopolistic organizations are often of the impression that such a supplier does not communicate and interact with them as well as they should. This work will attempt to prove or disprove that in an environment of imperfect competition a supplier does not have firm desire to communicate with their clients compared to an environment of perfect competition. Another question is whether monopolistic organizations who invest in marketing initiatives will increase their profits or not. The work will use its own published in-house surveys, which should confirm or refute the results of this research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199574 |
| Date | January 2013 |
| Creators | Vít, Michal |
| Contributors | Zamazalová, Marcela, Stříteský, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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