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Corporate Identity / Corporate Identity

The subject of this thesis is the study of issues of a corporate identity - an instrument which a company (subject) makes an attempt to create a positive image that would allow it to withstand present competetive evironment. The thesis confronts the theoretical basis of a corporate identity creation with the practical reception of this identity. The thesis is supplemented by the marketing research.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4594
Date January 2008
CreatorsHatlapa, Tomasz
ContributorsZamazalová, Marcela, Lahodná, Radka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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