This thesis deals with the marketing of non-profit organizations. Namely, it focuses on the marketing communication of the Christian organizations providing social services. Theoretical part of the thesis deals firstly with the importance which has the marketing for the nonprofit sector. Secondly, it suggests some specifics associated with the marketing of social services and with Christian social service providers. In the empirical part of the thesis there are revealed the key elements of the marketing communication of the Christian non-profit organizations providing social services. At the same time the question of whether Christian values could be used as a competitive advantage is answered.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:310568 |
| Date | January 2012 |
| Creators | Bořecká, Berenika |
| Contributors | Matyáš, Ondřej, Moree, Dana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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