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Managing corporate brand image through sports sponsorship impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility /

Thesis (Ph.D.)--The University of Texas at Austin, 2006. / Adviser: Patricia A. Stout. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/246513450
Date January 1900
CreatorsKim, Kihan.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceonline access from Digital Dissertation Consortium

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