This diploma thesis deals with strategic business management and its support with Business Intelligence tools. The objective of this thesis is to analyze specific company, design a model of metrics suitable for managing this company and implement Business Intelligence solution to monitor chosen metrics. The whole thesis is separated into two basic sections. First section focuses on theory, describes Balanced Scorecard methodology and principles of Business Intelligence tools. Both themes are contextualized in Corporate Performance Management. Second section deals with application of theoretical knowledge in practice - the environment of company. In relevant chapters is the company analyzed by Balanced Scorecard methodology; the second chapter deals with the Business Intelligence solution. The main contribution of this thesis is to demonstrate the utilization of Balanced Scorecard methodology and Business Intelligence technologies in managing a mid-sized company. The solution itself shows the management possibilities of these instruments on observed data and gives a notice to some phenomenons in the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11539 |
| Date | January 2009 |
| Creators | Němec, Jan |
| Contributors | Novotný, Ota, Maryška, Miloš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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