This thesis deals with corporate management and measurement of strategic business performance. The main object of this thesis is to design a system for strategic management of service organization and try to apply this model in environment of chosen service. Balanced Scorecard methodology was used to achieve this objective and the metric model and strategy map of service organization is based on its principles. The first part of the thesis is aimed at theoretical aspects of corporate management and measurement of strategic business performance, so it focused on Balanced Scorecard, Business Intelligence and Corporate performance management. This part provides theoretical framework for the next part of this thesis. The next part deals with applicability of theoretical concepts at chosen service company. The objective was to implement some metrics originating from the previously constructed metric model using Business Intelligence. The outputs of this part are metric model depicted in the form of strategy map and management reports in form of graphs and tables that monitor the business performance through chosen metrics.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:3861 |
| Date | January 2008 |
| Creators | Kříž, Petr |
| Contributors | Novotný, Ota, Maryška, Miloš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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