Return to search

CSR strategie v letectví / CSR Strategy in Aviation

This thesis deals with the general concept of Corporate Social Resonsibility (CSR), its principles and contributions which have been applied to the air transport market. The first chapter defines the notion of CSR, analyzes three pillars of sustainable development and discusses the opinions that fundamentally reject the CSR concept. The second and the third chapter look at the aviation industry from the sustainable development point of view. Discussion about social contributions of the air transport and current topics concerning sustainability are a basis for the theoretical model of CSR which has been constructed with regard to unique industry features. Execution of CSR policy is being analyzed in the last chapter. The CSR initiatives of the airline company are evaluated in terms of their impact on the company overall performance.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15967
Date January 2009
CreatorsForalová, Jitka
ContributorsKrál, Petr, Bockstefel, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0016 seconds