This thesis occupies with a relationship of two significant methods of analyzing multivariate contingency tables, namely correspondence analysis and loglinear models. The thesis is divided into three parts. The first one is dedicated to basic terms of categorical data analysis, mainly to contingency tables and their distributions. Primarily, the emphasis is placed on their multidimensional form. The second part presents tools and techniques of both methods in a scope needed for their practical use and interpretation of their results. A practical application of both methods is included in the third part which is presented on the data from a market research. This part describes settings for both analyses in a statistical software SPSS and the subsequent interpretation of their outputs. A comparison of analyzed methods in terms of their use can be found in the conclusion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114292 |
| Date | January 2011 |
| Creators | Šulc, Zdeněk |
| Contributors | Pecáková, Iva, Coufalová, Petra |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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