The main aim of the diploma thesis is a detailed desciption of the cosmetic industry in the Czech republic. Development of market shares of the most significant local cosmetic brands in sales value and sales volume during time period from November 2006 to December 2008 is used as a key source of data. The latter target is a specification of adidas' brand positioning and its marketing strategy in comparision with competition, consumers'preferences and purchase habits.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10835 |
| Date | January 2008 |
| Creators | Petrović, Michaela |
| Contributors | Lešetický, Ondřej, Kozlová, Taťána |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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