<p>Throughout this work, this study tries to understand “how organic cosmetics companies advertise through magazines?”</p><p>In the first place, the theories about green marketing will be studied and the focus will more specifically be on green marketing communication and the communication on general. </p><p>Then, we will analyze qualitatively and quantitatively the organic cosmetics’ communication in fashion and health magazines. We will try to compare the differences in communication between these two magazines’ types.</p><p>Afterwards, we link the analysis of advertising with the theory in order to underline if the organic cosmetic companies apply the theory in their communication strategy.</p><p>To conclude, we will try to answer the question: “how organic cosmetics companies advertise through magazines?”</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-2659 |
| Date | January 2009 |
| Creators | Bertrand, Suzie, Larcher, Laure |
| Publisher | Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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