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Věrnostní program jako nástroj pro zefektivnění prodeje / Loyalty Bonus Program as a Tool to Streamline Sales

The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223808
Date January 2013
CreatorsHrstka, Jiří
ContributorsŠkrdlík, Miloš, Bayerová, Vladimíra
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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