M.Com. (Business Management) / South Africa is being confronted with escalating unemployment rates. Entrepreneurship is regarded as a probable solution to this problem due to the entrepreneur's ability to create jobs, adapt successfully to changing circumstances and mostly being labour intensive. The main question is though how to assure substantial growth in the amount of entrepreneurs in South Africa. The aim of this study is to contribute to the solution of the above problem by emphasising the training and development of entrepreneurs in creative skills and abilities. The training and development of potential, as well as established entrepreneurs, will contribute to the enhancement of increasing numbers of entrepreneurs and established entrepreneur's success. Why the training and development of creativity? Certain common personality traits of creative people and successful entrepreneurs were compared. It was then concluded that creative ability plays an important role in the establishment as well as functioning of the established entrepreneur. To assure that entrepreneurs are trained and developed successfully in creativity, it must start at a very young age. The training and development in creativity are very subtle at pre-primary and primary school levels. At secondary school training and development of entrepreneurs should become more important and must be integrated into business related subjects. Most tertiary institutions have entrepreneurship courses or entrepreneurship integrated into a subject-related course.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uj/uj:13469 |
| Date | 18 March 2015 |
| Creators | Smit, Marijke |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Johannesburg |
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