by Chan Bo Ching. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 65). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1. --- Basic Functions of credit card --- p.1 / Chapter 2. --- Significance and objectives of the study --- p.1 / Chapter 3. --- History of credit card --- p.3 / Chapter 4. --- Operations of credit card --- p.6 / Chapter II. --- METHODOLOGY AND LITERATURE REVIEW --- p.10 / Chapter III. --- THE DEVELOPMENT OF CREDIT CARD MARKET IN HONG KONG --- p.13 / Chapter IV. --- ANALYSIS OF STRATEGIES OF CREDIT CARD BUSINESS --- p.21 / Chapter 1. --- Macroenvironmental Analysis --- p.21 / Chapter 2. --- SWOT Analysis for Hong Kong Credit Card Market --- p.24 / Chapter 3. --- Analysis of Competitive Strategy by Michael Porter's Model --- p.27 / Chapter 4. --- Overall Strategies of Hong Kong Credit Card Operations --- p.36 / Chapter V. --- EMPIRICAL STUDY --- p.44 / Chapter 1. --- Market Leader --- p.44 / Chapter 2. --- Market Challengers --- p.46 / Chapter 3. --- Market Followers --- p.48 / Chapter 4. --- Market New Comers --- p.49 / Chapter 5. --- Withdrawer from International Card Market --- p.49 / Chapter VI. --- CONCLUSION --- p.51 / APPENDIX --- p.55 / Chapter 1. --- International Card Issuing Organizations in Hong Kong --- p.55 / Chapter 2. --- Hong Kong Market Share Analysis --- p.56 / Chapter 3. --- Development of Card Business (Credit and Charge Card) In Hong Kong (Major Milestones) --- p.58 / Chapter 4. --- Table of Dates of Establishing Credit Card Services --- p.62 / Chapter 5. --- Demographic Characteristics of Hong Kong --- p.63 / Chapter 6. --- Competitive Analysis - Hong Kong Market --- p.64 / BIBLIOGRAPHY --- p.65
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320719 |
| Date | January 1995 |
| Contributors | Chan, Bo-ching Simon., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vi, 66 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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