This study was designed to investigate the influence of social class on activity and attitude patterns relative to bank credit card usage by selected households of the Muncie-Delaware County (Indiana) Standard Metropolitan Statistical Area. The universe surveyed in this thesis consisted of respondents all known to have one basic characteristic -current or previous possession of a bank credit card.The data were collected by personal interview of 139 bank credit card recipient households in the studied area. Interviews were performed with a structured, non-disguised questionnaire providing guidance.The responses in all surveyed areas were analyzed according to the respondents' social class membership. Factors utilized to determine social class position were occupation, source of income, education, and house type.Although bank credit cards served as the central focus of the study, possession and usage of other types of credit cards by respondent households were surveyed. The thesis explored activity and attitudes relative to usage of department store and oil company credit cards.
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/179768 |
| Date | January 1969 |
| Creators | Moser, William Clement |
| Contributors | Rowe, Clair D. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | xi, 163 leaves ; 28 cm. |
| Source | Virtual Press |
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