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An Exploratory Cross-Cultural Study of Message Board of Sitcom Programs in United State and Taiwan

This exploratory study examined the effect of cross-culture on the content of messages on message boards, more specifically through the sitcom programs shown in United States and Taiwan. The theoretical framework is based on the theory of culture: Individualism vs. Collectivism. However as shown in the study factors such as country of origin as well as viewers’ profile will play a role and have its effect in the findings. Content analysis was applied to analyze the data. The results of this study have important implications for cross-cultural consumer studies and marketing practices.

The practical research involved analyzing an organization’s data utilizing data mining tools with the objective of customers and products segmentations. The report ends by pointing out areas for future research. / This exploratory study examined the effect of cross-culture on the content of messages on message boards, more specifically through the sitcom programs shown in United States and Taiwan. The theoretical framework is based on the theory of culture: Individualism vs. Collectivism. However as shown in the study factors such as country of origin as well as viewers’ profile will play a role and have its effect in the findings. Content analysis was applied to analyze the data. The results of this study have important implications for cross-cultural consumer studies and marketing practices.

The practical research involved analyzing an organization’s data utilizing data mining tools with the objective of customers and products segmentations. The report ends by pointing out areas for future research.

Identiferoai:union.ndltd.org:CHENGCHI/G0091351044
Creators李惠敏, Lee, Hui-Min
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language英文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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