The thesis relates to theorethical principles of marketing and commercial communications. The application part of the thesis relates to a concept of communication strategy of The Coca-Cola Company's new plastic bottle
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77406 |
| Date | January 2009 |
| Creators | Němcová, Klára |
| Contributors | Postler, Milan, Šiser, Roman |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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