The aim of this paper is to find real reason why companies in the czech market engage in CSR (corporate social responsibility). Theoretical part explains main features of CSR concept, its historical development and current understanding in the world and mainly in the Czech Republic. In this part is higher focus on measuring and reporting of CSR activities. According to the Standart Odpovědná Firma method which is also used for evaluation of TOP Firemní Filantrop are generated data useful for practical part of this paper. Analysis is performed on data from TOP Firemní Filantrop and compares development of CSR activities of companies in the czech market. There is used a regression analysis to justify a hypothesis of relation between earnings before taxation and expenditures of companies on CSR activities. In conclusion is summarized opinion of nonprofit organizations to the current situation in CSR and how these organizations perceive involvement of companies engaged in CSR concept.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72728 |
| Date | January 2010 |
| Creators | Oberreiter, Štěpán |
| Contributors | Zamazalová, Marcela, Granju, Monika |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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