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An Examination and Evaluation of the Role of Public Relations in Neiman-Marcus Fortnights

This study examines the organization, function, and role of public relations in Neiman-Marcus Fortnights. Fortnight is an annual October extravaganza combining cultural and community education with merchandising. Information was gathered by interviews with three people associated with Fortnight public relations. The public relations department follows general goals in planning Fortnight public relations activities. Audiences are not restricted. Public relations responsibilities are publicity, press relations, guest relations, community relations, and special events. Evaluations are made with respect to public relations activities of the previous Fortnight. Though public relations is of secondary importance to merchandising, the effectiveness of Fortnight activities would be improved with established objectives, specific audiences, and a formal means of evaluation.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc504421
Date05 1900
CreatorsFalgout, Paula O'Reagan
ContributorsStarr, Douglas P., Busby, Roy Kidder
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatv, 49 leaves, Text
RightsPublic, Falgout, Paula O'Reagan, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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