Thesis (Mtech( Tourism and hospitality management))--Cape Peninsula University of Technology, 2010 / This thesis exams the extent to which the 2010 FIFA Soccer World Cup will impact
on African immigrants in the Western Cape. The study aims to investigate their
awareness, expectations, perceptions, and how they would like to be involved in this
major event. Between 1 November and 30 November, about a year and a half before
the 2010 World Cup starts, 200 immigrants from the African continent who live in the
Republic of South Africa completed the survey instrument.
The study was conducted in two residential areas, two Non-Governmental
Organisations (NGOs) and the Cape Town city centre. A quantitative design using a
questionnaire survey was utilised to establish the opinions of the participants.
Data analysed by means of descriptive statistics was used to obtain the frequencies,
expressed as percentages. The results of this study reveal that African immigrants in
the Western Cape are aware of the 2010 World Cup and the different opportunities of
hosting it on the African continent. African immigrants have positive perceptions and
expectations towards this event. They expect to gain some benefits and are ready to
be involved in this major event. This research also proposes a framework that offers
simple ideas and suggestions to allow the Local Organising Committee (LOC) to
select a suitable level on which to involve African Immigrants of the Western Cape in
the 2010 World Cup, as well as the ‘tools and techniques’ to help the LOC to plan,
implement and evaluate the right community involvement process.
This study could assist in planning and deciding suitable strategies for the Western
Cape Province and the 2010 World Cup Local Organising Committee for community
involvement in this event. It could assist also in making the 2010 World Cup an
African event, by giving it a true African flavour and focus.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/1595 |
| Date | January 2010 |
| Creators | Uwimpuhwe, Denys |
| Publisher | Cape Peninsula University of Technology |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Rights | http://creativecommons.org/licenses/by-nc-sa/3.0/za/ |
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