Master´s thesis is focus on problems of marketing research, especially contentment of customers. The analyse of satisfaction of customers is focus on two important segments – final customers and distributors. Subject of this work is research of satisfactory these client´s segments. Their comments have major effect on quality and structure of publishing books for customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:376775 |
| Date | January 2008 |
| Creators | Navrátilová, Petra |
| Contributors | Jiříček, Michal, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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