Cheng Yuet Yee. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2005. / Includes bibliographical references (leaves 41-44). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.ii / ACKNOWLEDGEMENT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.v / INTRODUCTION --- p.1 / LITERATURE REVIEW --- p.3 / Definition of Loyalty Programs --- p.3 / Background of Loyalty Program Research --- p.3 / Structural Elements of Loyalty Programs --- p.5 / Extension of Consumer-Focused Loyalty Program Research --- p.13 / THEORETICAL FRAMWORK --- p.15 / Motivation as a Function of Goal Distance --- p.15 / Goal Mechanism --- p.17 / EXPERIMENT ONE --- p.21 / Overview --- p.21 / Scenarios --- p.21 / Measures --- p.23 / Results --- p.23 / Discussion --- p.24 / EXPERIEMNT TWO --- p.26 / Overview --- p.26 / Results and Discussion --- p.26 / GENERAL DISCUSSION --- p.32 / Summary of Findings --- p.32 / Theoretical Implications --- p.32 / Managerial Implications --- p.36 / Limitations --- p.36 / APPENDIX (Sample Scenarios) --- p.39 / Condition: Early Stage (one stamp) and Unit Value Absent --- p.39 / Condition: Late Stage (eight stamps) and Unit Value Present --- p.40 / REFERENCES --- p.41
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_325415 |
| Date | January 2005 |
| Contributors | Cheng, Yuet Yee., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, v, 44 leaves : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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