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How customer loyalty programs can influence relational marketing outcomes: using customer-retailer identification to build relationships

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Identiferoai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:osu1190142786
Date21 September 2007
CreatorsHa, Sejin
PublisherThe Ohio State University / OhioLINK
Source SetsOhiolink ETDs
LanguageEnglish
Detected LanguageEnglish
Typetext
Sourcehttp://rave.ohiolink.edu/etdc/view?acc_num=osu1190142786
Rightsunrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

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