The impact of customer satisfaction and switching costs on customer loyalty : an empirical study in the health care industry in Taiwan

Description

The aim of this research is to examine the effect of customer satisfaction and switching costs of customer loyalty through an empirical study of the health care and service industry in Taiwan. The significance of the research will affect hospital management throughout Taiwan and academics majoring in the field of customer loyalty and satisfaction. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2005

Links & Downloads

1. http://arrow.unisa.edu.au:8081/1959.8/81873
2. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:44243

Tags

Customer loyalty

Patient satisfaction

Consumer satisfaction

Additional Fields

Identifer	oai:union.ndltd.org:ADTP/267244
Date	January 2005
Creators	Shieh, Shew-Fang Fannie
Source Sets	Australiasian Digital Theses Program
Language	English
Detected Language	English
Rights	copyright under review