CRM jako prvek další možnosti rozvoje péče pro zákazníky vybrané obchodní společnosti / CRM as part of another possibility for developing care for the company's clientele

Description

This master thesis deals with the topic of customer relationship management in a company, where one of the main objectives of this work was the proposal to implement a CRM system. Implementation of the CRM system was proposed for company (Union co-operative association) Co-op Ceske Budejovice.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-317622

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317622
Date	January 2017
Creators	KOPECKÝ, Miroslav
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess