The aim of this thesis is to research customers' requirements for products for children and their perception of quality marks awarded to those products. Research focuses detection of possible changes in the shopping behavior of parents, customer preferences when buying baby products, willingness to inquire about dangerous products and knowledge of quality marks for products intended for children. Results showed that the primary requirement of customers for products is quality. Revealed further customer demand for quality marks, but also their low awareness of these marks.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124853 |
| Date | January 2009 |
| Creators | Andrejsek, Miroslav |
| Contributors | Hykš, Ondřej, Plášková, Alena |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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