Abstract
“Customer Satisfaction” has many dimensions. The purpose of this research is to explore
these dimensions briefly (using the Service Value Chain concept) and to determine the
fundamental drivers of success in customer satisfaction from the perspective of a service
organisation.
Employees proved to be the pivotal element influencing the outcome of customer
satisfaction, as they influence organisational behaviour, customer experience and business
profitability. The outcome of the research also promotes the idea that organisations need to
become customer - orientated, which requires organisational cultures to change.
“Nuclei Drivers of Success in Customer Satisfaction” 3
Two noteworthy results were obtained from this research, which is viewed by the author as a
significant contribution to the Service Value Chain. The two specific findings are the
empirical evidence in the results of the relationship between Staff Defection and Customer
Satisfaction and the relationship between Customer Satisfaction and Organisation
Profitability.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:umkn-dsp01.int.unisa.ac.za:10500/155 |
| Date | 09 April 2009 |
| Creators | Le Roux, Jan Nicholaas |
| Publisher | University of South Africa |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Research Report |
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