The influence of the marketing concept on company performance with specific reference to customer services within the travel agency industry in the Western Cape /

Description

Thesis (MTech (Marketing))--Peninsula Technikon, 2001. / Word processed copy. Summary in English. Includes bibliographical references (leaves 182-185). Also available online.

Links & Downloads

1. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1017&context=td_ptech

Tags

Customer services Tourism

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52586297
Date	January 1900
Creators	Roberts-Lombard, Mornay.
Publisher	[S.l. : s.n.,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Click here for online access.