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Řízení vztahů se zákazníky ve velkoobchodu / Customers relationship management in the wholesale

The topic of this diploma thesis is Customers relationship management in the wholesale. The main aim of this theses is to analyze approaches and trends in management, including evaluation outcomes of competitiva offers from perspective of customers. The second aim is to design arrangements and management approaches to improve the future.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:137323
Date January 2012
CreatorsDVOŘÁKOVÁ, Jitka
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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