The topic of this diploma thesis is Customers relationship management in the wholesale. The main aim of this theses is to analyze approaches and trends in management, including evaluation outcomes of competitiva offers from perspective of customers. The second aim is to design arrangements and management approaches to improve the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:137323 |
| Date | January 2012 |
| Creators | DVOŘÁKOVÁ, Jitka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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