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Analýza faktorů ovlivňujících krizovou odolnost a připravenost podniku v odvětví cestovního ruchu / The analysis of factors affecting the crisis immunity and preparedness of company in tourist trade sector

The main aim of this thesis is to analyse actual development of company in tourist trade sector and focus on threats and risks of business in this field. The theoretical part is focused on the tourist trade area and at the same time it reports common information about crisis management. It also defines methods of analysis, which can be used in order to achieve better immunity and preparedness of company against any criris. Afterwards in practical part the thesis describes surveyed hotel Krystal and with the help of SWOT analysis and another three methods discloses threats, which are actual for the hotel. From results of all analysis follows that the hotel is going strong in crisis management field. Despite it I tried to draw up some proposals and recommendations, which can level the current crisis immunity and preparedness of the hotel up.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17291
Date January 2010
CreatorsŠefčíková, Lucie
ContributorsAntušák, Emil, Kopecký, Zdeněk
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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