The main goal of this diploma thesis is to assess the impact of introduction of the "Cyklisté vítáni" certification on a certified business and to analyze why the certification is not attractive to a larger population of business owners. Based on the analysis, several alternatives will be proposed to increase attractiveness of the certification with the goal to improve long-term viability of the "Cyklisté vítáni" project.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:161972 |
| Date | January 2011 |
| Creators | Francová, Kateřina |
| Contributors | Jarolímková, Liběna, Valentová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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